DHL eCommerce presents the latest report that reveals key trends and insights for B2B and B2C e-commerce. Based on a survey of over 4,000 companies in 19 countries, this report offers a unique look at how brands are shaping their digital strategies.
Download the full report
What you will discover in the report (and much more):
- Similarities between B2B and B2C
Business buyers expect the same user-friendly experience as consumers. Companies are investing in personalization, fast delivery, and transparent return processes. But how far does this shift go? You will gain insight into how even micro-enterprises are applying B2C tactics, which sales channels are growing the fastest internationally, and why 81% of retailers are seeing their revenue increase through specific platforms heading toward 2030.
- Logistics as a growth engine
96% of respondents see logistics as crucial for conversion. Flexible delivery options and return policies make a difference. However, it’s not just about speed. You will discover how checkout processes are being optimized, why some companies consciously choose free returns, and which delivery models drive customer retention in competitive markets.
- Sustainability as the standard
84% of companies are acting on sustainability – from eco-packaging to CO₂-neutral deliveries. Sustainability is no longer a nice-to-have. You will gain insight into how brands are integrating circular models, why shoppers abandon non-sustainable choices, and how transparency in the supply chain enhances trust – and increases brand value.
- AI and automation
64% use AI for content creation, customer service, and product recommendations. Smart technologies are becoming mainstream, but AI is not a one-size-fits-all solution. You will read how companies are using AI for voice search, virtual try-ons, and subscription models – and where most companies are still lagging.
Benieuwd hoe jouw bedrijf zich verhoudt tot de rest van de markt? Download the full report here and gain access to:
- Global benchmarks
- Practical insights
- Inspiration for you B2B and B2C e-commerce strategy