Welcome to the fourth edition of the annual DHL eCommerce Online Shopper Trends Report. In this year’s edition, we’ve gone even bigger and better than before. We’ve surveyed 24,000 online shoppers across 24 global markets, and we deliver brand new insights into generational shopper differences and what motivates different shopper types to browse and buy online. If that’s not enough, we also have a series of country reports, taking a deep dive into some of the most active and dynamic e-commerce markets across the globe.
What's inside this report?
What really drives online shoppers to buy or abandon their carts? How do social media, AI and sustainability influence online buyers? We’ve uncovered how you can turn scrolls into sales for different shopper types and demographics across the globe – plus, what’s going to be most important to these shoppers by 2030.
Meet today's online shoppers
Different shoppers are influenced by different things – and that matters more than ever. From sustainability-conscious and ‘buy now, pay later’ Gen Z buyers to Gen X shoppers who are highly influenced by reviews on social media, today’s online shoppers come with a range of expectations, priorities and purchase triggers. Understanding what drives each type – and what makes them walk away – can help you tailor your e-commerce strategy to meet shoppers’ needs and grow your sales.
Country reports
Every market around the world is different – and understanding those differences is key to global success. Whether you are already selling to these markets or want to expand across borders, these insights can help you meet local expectations, engage shoppers and grow your sales. Explore our deep-dive into the clicks, carts and conversions of 19 countries.
Explore our deep-dive into the clicks, carts and conversions of 19 countries